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2014 MAJOR LEAGUE BASEBALL ALL-STAR GAME POSTS BIG NUMBERS

 

The 2014 Major League Baseball All-Star Game and its surrounding festivities posted big numbers as fans consumed the event and connected with the best baseball players in the world in countless ways. As the action on the field resumes today, following are some of the highlights:

11.34 million

Viewers for the 85th All-Star Game, the largest average audience for the event since 2010

 

$8,575,800

Donated by MLB and the Minnesota Twins, the largest legacy community contribution ever made by MLB and its host club

 

2.6 million

Canadians watched some part of the MLB All-Star Game on Sportsnet, making it the most-watched MLB All-Star Game in network history. Sportsnet has carried the Midsummer Classic since 2003.

 

121,169

Attendance for three days of ballpark events at Target Field

 

114,878

Attendance for T-Mobile All-Star FanFest

 

38,758

Attendance for the first ever MLB All-Star Summer Pepsi Block Party

 

30,092

Attendance for the Target MLB All-Star Concert presented by Budweiser featuring Imagine Dragons and Atmosphere

 

27,686

Participants for The Color Run MLB All-Star 5K presented by Nike, the largest ever conducted by MLB and one of the Color Run’s largest events in the world

 

3,000+

Credentialed media covering the All-Star Game in Minneapolis

 

385

Percent increase of All-Star caps purchased by fans versus the previous year

 

223

Number of countries that the All-Star Game was viewed in

 

144

Jr. RBI players from across the U.S. and Canada attending All-Star Week

 

41

Percent of advertising bought by MLB’s sponsors in FOX’s sold out broadcast of the All-Star Game

 

31

Players who were first time All-Stars

 

30

All-Stars who were born outside of the U.S.

 

17

Languages the All-Star Game was televised in

 

16+

Percentage increase over 2013 for MLB Network’s combined All-Star programming viewership on Monday and Tuesday

 

 

DIGITAL DATA

 

8.1 million

Times the MLB.com At Bat app was accessed during Gatorade All-Star Workout Day and the All-Star Game, a +113% increase from the comparable time period in 2013

 

2.3 million

MLB.com Home Run Derby game play minutes logged by fans on mobile devices during the Gillette Home Run Derby live broadcast window on ESPN, a nearly 500% increase from 2013

 

1.4 million

Tweets that were sent during the All-Star Game, a +66% increase from the previous year

 

800,000

Live streams of the Gillette Home Run Derby, including the event’s first-ever MLB.com data-tracking stream, accessed by fans on MLB.com and the MLB.com At Bat app

 

615,886

Tweets sent about Derek Jeter during the All-Star Game

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